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Old Contracts and "New" Social Media.

These obstacles aren't unique to Broadway. Antiquated media clauses in union contracts prevent many orchestras, opera companies, and dance companies from using performance videos in social media promotion efforts, as well. The language in these agreements is often decades old-- from long before anyone had even heard of social media-- and intended to ensure performer compensation in the event of commercial record releases, not to prevent those same performers from posting Instagram clips for self-promotion.

Broadway WorldIndustry Editor Exclusive: Inside Broadway's Social Media Problem; What Can and Can't Go Up